Pittsburgh Penguins Partnership Program Welcomes COE Distributing
COE Distributing has been named the first Proud Employee Engagement Partner of the Pittsburgh Penguins.
After realizing that COE and the Pittsburgh Penguins share similar values and employee engagement opportunities, the partnership easily became something that both organizations were excited to roll out.
“We are very excited to be working with COE Office Distributor on a partnership focused on employee engagement. We are extremely impressed with how their leadership team trains, develops and supports their employees,” Jack Tipton, Senior Director of Partnership Sales, said. “We’ve designed this partnership to share common core values and emphasize the desire to be the best in our respective industries.”
The partnership will enhance employee engagement efforts at COE Distributing, with Penguins experiences and memorabilia, will provide opportunities to continue learning to show each team member’s commitment to the core values, will use the Penguins brand and IP to connect COE employees to the passion of the Penguins, and will help promote a culture of winning and innovation.
The current programs at COE that will be enhanced due to the new partnership, will be the monthly book club, the employee of the quarter award, and the rising stars program. All three programs are ones that J.D. Ewing, President and CEO of COE, are proud of, and ones that the Penguins’ Marketing Team were impressed with, stating that they have never seen another organization do as much for the team members as COE does.
All involved with the book club, employee of the quarter award, and rising stars program, will take part in immersive and rewarding experiences, alongside the Penguins’ staff.
Other culture driving experiences involved with the partnership, include the COE Warrior Helmet, which was created based off of the Penguins’ locker room ritual, of a teammate passing the helmet off each game to another player who did something impactful during the game.
This partnership has been in the works for quite a few months, and Ewing was happy to be able to finally introduce it to the team members.
“What really intrigued me about a potential partnership with the Penguins, was how similar the values, vision, and goals of their organization, particularly the learning culture and value placed on employees, aligned with ours,” Ewing said. “The opportunity to partner with the Penguins organization is truly amazing for me and should further enhance our employee engagement.”