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Jun 03

Hightower Celebrates Innovation, Considered Solutions at NeoCon 2025

Seattle – May 2025 – Hightower prepares the final edition of its award-winning showroom at NeoCon 2025 with a compelling message: evolving, not ending. Located in suite 1110, the company will unveil Tulipan, a groundbreaking introduction to the North American market that reflects Hightower’s ongoing commitment to Considered Solutions with thoughtful, design-driven furnishings for the modern commercial interior.

Hightower’s Considered Solutions initiative is a guiding ethos that blends thoughtful product design with exceptional client experiences, ensuring its solutions meet real-world needs. By integrating key factors like sustainability, neurodiversity, accessibility, comfort, and durability, backed by both certifications and user insights, Hightower creates products that are both functional and inspiring. This approach allows the company to design with intention, considering diverse user needs to deliver adaptable, intuitive solutions that enhance everyday experiences.

Tulipan, designed by London-based design studio Industrial Facility for Hightower’s European partner +Halle, is a fresh take on a spatial experience. Neither a traditional phone booth nor a meeting pod, Tulipan is a micro-architectural element that gently defines space without total separation. Its intuitive rotating seat and enclosure offer semi-privacy without the need for a door—an elegant, informal solution to focused work, quiet reflection, or moments of pause within open-plan environments.

“At Hightower, we believe great design doesn’t just look good; it solves real problems with empathy and purpose,” said Shawn Sowers, Hightower’s Vice President of Design. “Tulipan exemplifies that ethos by honoring both individual needs and collective context in a beautiful, compact form.”

Other new offerings on display at NeoCon will include:

  • Nest Club Chair by +Halle
  • Flote Collection expansion: Enhancing Flote, winner of Best of Competition in 2023, with Flote Lounge with swivel base and ottoman, Flote Chair with casters (Hightower Studio)
  • Eleven new color and finish offerings for Hightower Studio products, including primaries, metallics, wood stains, and painted woods
  • Six new chairs highlighting new partnerships with Circuform, Crassevig, Fornasarig, Hussl, and Varier

As Hightower prepares to transition out of its current space, the company celebrates its history there, which includes three IIDA Best Showroom Awards and a Best of NeoCon Best of Competition win, and looks ahead to enhancing its presence in Seattle, High Point, and beyond, through reimagined showrooms and enlightening traveling experiences.

“We’re not scaling back; we’re expanding thoughtfully with Considered Solutions at the forefront of our movement,” noted Natalie Hartkopf, CEO/co-owner of Hightower. “NeoCon helped shape our growth over the last few years, and we’re proud of every moment we’ve shared at TheMART. Now it’s time to bring that same spirit to new formats, new places, and new conversations.”

Visit Hightower at NeoCon 2025, showroom 1110, to experience the latest from the award-winning manufacturer and to learn more about what’s to come. A happy hour will take place in the Hightower space on Monday, June 9, from 3:00 p.m. to 5:00 p.m.

For more information on Hightower and the company’s product offering, please visit hightower.design.

About Hightower

Now operating for more than two decades, Hightower offers a curated house of brands as a family-founded furniture company. Hightower Studio, its in-house brand, is designed and manufactured in High Point, N.C. Furniture from its select European partners +Halle, Ocee & Four Design, and Ondarreta is a mix of imports, domestic, and partial domestic products.

Hightower is led by CEO/co-owner Natalie Hartkopf and is a certified Women Owned Business Enterprise. Hightower has signed The Climate Pledge and its Hightower Studio brand is a certified B Corp. Awards earned by Hightower include the prestigious Best of Competition at NeoCon, Metropolis Likes, and Interior Design’s HiP, among others. Learn more about Hightower at hightower.design.

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