La Palma, CA — Arcadia and Encore are pleased to announce JL & Associates as their new independent sales representatives for Idaho and Montana, along with the expansion of LevelWest Reps’ territory to include Arizona and Las Vegas.
JL & Associates brings an established presence and longstanding relationships throughout Idaho and Montana, backed by a history of serving the region that dates back to 1996. Led by principal Steve Petroskie, the firm places a strong emphasis on customer service and dealer support, providing space planning, product demonstrations, warranty assistance, quoting, and other resources throughout the project process.
Petroskie is joined by outside sales representative Lynette Brandel and showroom manager Cara Chessler, whose combined backgrounds span dealer sales, project management, and commercial furniture manufacturing. The team’s proficiency in CET further supports dealers with space planning and product specification, while their showroom provides a local resource for customers and industry partners throughout the territory.
In the Southwest, LevelWest Reps will expand its existing partnership with Arcadia and Encore beyond Southern California to now serve Arizona and Las Vegas. Led by David Logsdon, the firm brings an established understanding of both brands along with a strong focus on marketing and social media. With the larger territory, LevelWest will focus on developing relationships with dealers and the A&D community, increasing brand awareness and providing a consistent level of sales and project support throughout the region. Plans also include opening a showroom in the Phoenix metro area in 2027.
“Both JL & Associates and LevelWest bring the market knowledge, relationships, and level of service we look for in our representative partners,” says Zach McNally, Vice President of Sales for Arcadia and Encore. “JL & Associates has deep roots in Idaho and Montana and understands what dealers need to move projects forward, while David and the LevelWest team have already proven to be strong advocates for our brands in Southern California. We’re excited to build on those strengths as we expand our support in each of these markets.”
To learn more about JL & Associates, please visit jlareps.com. For more information about LevelWest Reps, visit levelwestreps.com.
Arcadia and Encore are two distinct brands within a single family-owned company, each bringing a unique design perspective to a shared mission of creating purposeful, high-quality furniture solutions. Since 1979, Arcadia has offered expansive seating and table collections suited to corporate, healthcare, education, and hospitality spaces. In 1999, Encore was established to broaden the company’s portfolio, delivering light-scale forms and on-trend solutions for today’s changing needs.
While each brand maintains its own identity, they are united by a shared commitment to responsible practices and meaningful customer experiences. Together, they uphold intelligent environmental standards aligned with California’s progressive sustainability goals, and focus on providing value beyond the product itself—offering customizable options, responsive assistance, and a genuine appreciation for the people they serve. With corporate and manufacturing operations based in Southern California, a permanent showroom in Chicago, and representation in key markets nationwide, both brands are well-positioned to support designers, dealers, and end users across the country.
