This event is part of the BIFMA Learning Series. There is no cost to attend.

This panel discussion brings together voices from across the furniture ecosystem to help attendees better understand how furniture projects come together, who plays which roles, and why the process can feel complex. The discussion highlights how manufacturers, representatives, and dealers each contribute to project success, often in ways that are not visible to A+D professionals or end users. Through real-world experiences and storytelling, panelists will illustrate how different roles intersect across projects of varying size, scope, and structure.

Understanding the furniture ecosystem requires insight from every side of the table.

That’s why The Furniture Puzzle brings together panelists representing key roles across the industry — including manufacturers, representatives, and dealers — to share real-world perspectives on how projects truly come together.

Each speaker brings firsthand experience navigating projects of varying scale, complexity, and structure — offering practical insight into:
• How roles intersect across the lifecycle of a project.
• Where communication makes the biggest difference.
• What successful collaboration looks like in action.

This isn’t theory — it’s lived experience from professionals working across the ecosystem every day.

Panelists

• Sarah Finnegan – Chief Revenue Officer, Office Works
• Jenna Geigerman – President & COO, Hightower
• Sam Opdenbosch, NCIDQ – Principal, Bosch Collection
• Sid Meadows – Business Advisor, Coach, Consultant, Speaker, Podcast Host