Cartersville, GA — Shaw Contract Hospitality has officially launched Untitled, an Axminster carpet collection and the design centerpiece of the brand’s deepened commitment to custom Axminster products. First previewed at HD Expo in May 2026, the collection is now available to the hospitality market in both rug and broadloom formats.

Inspired by abstract forms and the open-ended nature of design, the Untitled collection was conceived to give hospitality interiors a strong visual identity without being overwhelming. It embraces the full expressive potential of Axminster weaving: intricate pattern, dimensional texture and a richness of color achievable only through this construction method. Fully customizable in color, scale and pattern, Untitled is designed to serve as both a design foundation and a storytelling tool for hotels, resorts, gaming destinations and other high-profile hospitality environments.

Untitled is a collection within Axminster by Shaw Contract Hospitality, a focused expression of Shaw Contract Hospitality’s Custom Design capabilities created to showcase the unique design potential of Axminster construction. Drawing on decades of hospitality experience, design expertise and manufacturing knowledge, Axminster by Shaw Contract Hospitality provides a dedicated experience for designers seeking highly customized, performance-driven carpet solutions. Built on the heritage of Axminster weaving, a tradition long associated with luxury and durability, it brings together specialized expertise and craftsmanship within the broader Shaw Contract Hospitality offering.

Axminster by Shaw Contract Hospitality is supported by Shaw Contract’s Custom Design Studio, including more than 20 regionally aligned designers with deep hospitality experience, a yarn selection of more than 500 colors and on-site Kibby sampling capabilities at Shaw Contract’s Cartersville, Georgia facility for fast, accurate design approvals. Customers continue to work with the same Shaw Contract Hospitality team throughout the design journey, from initial consultation through installation, while benefiting from the specialized expertise required for Axminster applications.

Shaw Contract Hospitality Axminster carpets are woven with an 80/20 wool-nylon blend: wool for vibrant, long-lasting color, natural fire resistance, and easy maintenance; nylon for the strength and resilience demanded by high-traffic hospitality environments. Available in row counts ranging from 7 to 12, the program is calibrated for every hospitality interior, from guest rooms and executive suites to ballrooms, to casino floors and conference areas, ensuring the right specification for any space.

Untitled is available now through Shaw Contract Hospitality. The collection is offered as rugs, corridor solutions and broadloom. The Axminster program is backed by an industry-leading five-year commercial limited warranty. For specifications, sampling or to connect with a Shaw Contract Hospitality team member, please visit shawcontract.com.