Shaw Contract Brings an Era-Defining Collection and Refreshed Creative Direction to NeoCon 2026
Cartersville, Ga. — June 5, 2026 — Shaw Contract is arriving at NeoCon 2026 with its most ambitious showing in years. In showroom 1014 at The Mart, the global commercial flooring leader will unveil Cult Classics, a signature, design-led collection and the centerpiece of its NeoCon story. Additional launches include Format + Fragmented, Bold Moves, and AT+SC, a first-of-its-kind luxury collaboration with Anderson Tuftex. Together, these launches span carpet, broadloom, LVT, rugs, and porcelain, and reflect a design vision shaped by enduring relevance, material integrity, and the full range of how people use and experience the built environment.
Cult Classics
The cornerstone of Shaw Contract’s NeoCon 2026 presence is Cult Classics: a cohesive system of modular carpet tile, broadloom, rugs, LVT and porcelain built on the idea that the most powerful design simply speaks to you. Inspired by iconic visual language that feels instantly familiar yet endlessly relevant, the collection reinterprets classic design through a modern lens, creating surfaces that connect generations and anchor spaces with confidence and cultural resonance.
“Cult Classics is really about what endures; design that earns its place in a space and holds it,” said Reesie Duncan, VP of Global Design, Shaw Contract. “We drew from visual references that have shaped culture over decades and asked how they translate into flooring systems of today. The result is a collection that feels both timeless and completely of this moment. It’s the kind of work our design team does at their best, and we’re incredibly proud to show it at NeoCon.”
Format + Fragmented
Format + Fragmented is a porcelain floor and wall collection designed for environments where performance and inspiration must coexist. Inspired by the fleeting afterimage left behind by light and memory — when shapes soften and perception becomes feeling — the collection balances restorative calm with creative energy through two complementary tiles.
Format delivers a grounding, concrete-inspired field in a 12” x 24” colorbody glazed porcelain. Fragmented introduces layered geometry and color to create rhythm and movement in a 24” x 24” rectified porcelain tile. Both are finished with StrideGuard™ Matte Finish, embedding enhanced slip resistance directly into the porcelain surface, supporting safety in active environments without compromising visual expression.
Bold Moves
Bold Moves is a no-rules carpet tile collection designed to celebrate creativity, movement and collective expression through color. Drawing inspiration from the idea of learning as a shared journey rather than a fixed path, the collection embraces organic texture, expressive accent striping, and unrestricted installation, giving designers the freedom to create dynamic, high-performance learning and collaboration environments.
Subtle linear movement and accent striping reference rhythm, progress, and exploration, while Constructed with EcoSolution Q® 100 nylon fiber and EcoWorx® backing in a 24” x 24” modular format, Bold Moves is available in 18 SKUs and engineered to stand up to the demands of high-use educational environments.
AT+SC: Anderson Tuftex + Shaw Contract
Anderson Tuftex + Shaw Contract marks a new creative territory for Shaw Contract: a luxury collaboration with sister brand Anderson Tuftex that brings the enduring beauty of 100% wool into the modern workplace. Designed for professional services environments, the collection introduces a refined, textural foundation that adds warmth, sophistication, and timeless character to commercial interiors.
Guided by Anderson Tuftex’s heritage in premium residential design and Shaw Contract’s expertise in commercial performance, AT+SC reimagines wool carpet for elevated workplace settings, defined by quiet luxury and a design that allows the floor to become more beautiful over time. Available in 15-foot width broadloom, AT+SC allows designers to introduce the emotional quality of a luxury wool rug at a commercial scale, bridging residential refinement and workplace performance.
Celebrate with Shaw Contract at Allium Chicago
Shaw Contract is taking over Allium Chicago at 333 N Ogden to celebrate the show and the launch of Cult Classics. The event takes place on Monday, June 8, from 5:30 to 9:00 p.m. and is open to designers, architects, and industry guests. Details and registration are available through Shaw Contract.
Visit Shaw Contract during NeoCon 2026 in Showroom 1014 at The MART, June 7-10, 2026. For more information about the collections and all of Shaw Contract’s product offerings, please visit shawcontract.com.
About Shaw Contract
Shaw Contract is a commercial flooring brand within Shaw Industries Group. Shaw Contract supplies broadloom carpet, carpet tile, rugs, engineered hardwoods and resilient flooring to commercial markets worldwide. Headquartered in Cartersville, Ga., we aim to create products and solutions that positively impact people and the planet. Learn more about us and our sustainability pledge, People Together, Planet Forever, at shawcontract.com.