Peopledesign to Host “Budgeting for Growth” Webinar
to Help Commercial Interiors Manufacturers Navigate 2026 Marketing Budgets
Grand Rapids, Michigan – [November 4, 2025] — Strategic design and brand consultancy Peopledesign will host a complimentary webinar titled “Budgeting for Growth” on Tuesday, November 18, 2025, at 1:00 PM ET.
The session is tailored specifically for growth leaders at commercial interiors manufacturing companies seeking to make smarter, more strategic budget decisions in 2026 and beyond.
Insights Rooted in Industry Research
The webinar builds on findings from Peopledesign’s recent Foundations Survey, which gathered insights from more than 50 manufacturers across the commercial interiors industry. The survey revealed widespread challenges in developing marketing budgets necessary for long-term brand growth and achieving measurable ROI.
“Our goal is to help organizations in this industry achieve long-term, sustainable growth,” said Kevin Budelmann, president and co-founder of Peopledesign. “With almost 30 years of experience helping companies manage their marketing, and now the results of the Foundations Survey, we feel confident that we can help organizations think differently about how to approach their marketing budget in this new era of contract furnishings.”
What Attendees Will Learn
During the “Budgeting for Growth” webinar, Peopledesign’s leadership team will share frameworks and practical steps to:
- Challenge the Status Quo: Most commercial interiors firms build marketing budgets by looking backward; this webinar offers a more strategic, forward-looking approach tailored to long sales cycles and brand-building priorities.
- Rethink the Marketing Role: Learn how industry shifts, including the adoption of digital tools, hybrid work, and evolving buyer behavior, are transforming marketing from a sales support function to a strategic growth driver.
- Maximize your Budget: Explore practical ways to reallocate dollars from necessary but routine expenses (e.g., print, trade shows, website maintenance) to high-impact initiatives.
- Build Around the Marketing Funnel: Understand how to map your budget across the entire funnel, from awareness to advocacy, and use KPIs to identify and address areas for improvement.
- Plan for the Long Term: Discover how breaking down large initiatives into smaller building blocks can generate market momentum today while supporting future objectives.
- Get Proactive: Stop cramming next year’s budget with the same old tactics; learn to align marketing investments with your broader business strategy.
Event Details
Webinar: Budgeting for Growth
Date: Tuesday, November 18, 2025
Time: 1:00 PM ET
Cost: Free
Registration: Link to registration page
About Peopledesign
Peopledesign is a strategic growth partner for built environments brands. Since 1997, we have guided furniture, lighting, textiles, building materials, flooring, and architectural firms, as well as related companies that support the built environment. For more information, visit peopledesign.com.