Loftwall Launches Parallel: A Category-Changing Family of Desk Division Products
Loftwall, the manufacturer of fully customizable space-defining products announced this week the latest product from their headquarters in Dallas, Texas. Parallel is a family of desk division screens that was developed in partnership with KEM STUDIO, an award-winning design firm fusing architecture + industrial design in Kansas City, Missouri.
Parallel takes a modern problem in offices – the lack of space to focus on one’s work – and solves it in a unique way. With multiple sizes in the Parallel family, Loftwall is able to divide space on a micro-level, unlocking privacy and flexibility at the individual workstation level.
“For a long time, we were focused on space division and how carving up a space could provide privacy,” said Loftwall CEO Bryce Stuckenschneider. “The majority of work in the modern office is focus-intensive, but space planners have failed to give people the tools to get that focus work done. We believe Parallel is an important step in the right direction for the category of desktop division.”
As companies sprint to retro-fit their offices for a post-COVID-19 world, Parallel’s cleanability becomes invaluable. The product’s felt wrap features Fosshield Antimicrobial Technology – with silver and copper ions to naturally attack microbes found commonly in MRSA, the common cold, COVID-19, and numerous other viruses. This type of protection is being demanded by facility managers across the world.
“The health and safety our products deliver are incredibly important to our team,” said Stuckenschneider. “The fact that Parallel’s exterior shell features antimicrobial elements is something we are anxious to introduce to the market.”
With highly recyclable materials, intuitive (and patent-pending) use of magnetics, and their trademark obsession with flexibility, Loftwall is confident Parallel will mark a clear shift in how desks, tables, and training rooms are utilized.
“Parallel was uniquely designed to allow each employee to tune their level of privacy depending on the task at hand,” said Jonathon Kemnitzer, principal of KEM STUDIO. “Building tuneable spaces and creating a personal sense of place is critical for the modern workplace, and we’re thrilled at the unique opportunities Parallel will give designers to shape space in a new way and new world.”
Parallel is available to order now and can be found within Loftwall’s CET Designer extension. To learn more about the product, please visit www.loftwall.com/parallel.
At Loftwall, we do a whole lot more than design and build room dividers and privacy partitions. We make space work better. Whether organizations want to foster group collaboration or privacy for individuals working on their own, Loftwall offers innovative, creative, and fully customizable space-defining solutions. At the end of the day, we believe people deserve privacy, and our mission is to give it to them.