Landscape Forms Partners with Peopledesign for Enhanced Website and Customer Experience
Kalamazoo, MI — [October 1, 2024] — Landscape Forms, a leading designer and manufacturer of premium outdoor site furniture, lighting, and structures, partnered with Peopledesign, a strategic design consultancy specializing in contract furniture, to unveil a comprehensive redesign of its website.
Landscape Forms is passionate about building high-value relationships, and the new site supports these efforts by putting more information and customization at the clients’ fingertips.
The updated design adds functionality and an enhanced user experience that meets customers’ expectations today. Internally, it allows the marketing team to make updates quickly and easily, ensuring timely and relevant content.
“The website is kind of like the centerpiece of modern marketing. If the website isn’t being maximized, then something is wrong,” stated Kevin Budelmann, President of Peopledesign.
Peopledesign partnered with Landscape Forms to conduct extensive discovery sessions with stakeholders from Landscape Forms and their clients to define objectives for the new site.
A core opportunity for the new site was streamlining the information architecture and providing a clear sense of hierarchy and simplified navigation.
“By restructuring the information architecture, the website can do significantly more heavy lifting in support of our sales and marketing strategies,” emphasized John Scott, Director of Marketing at Landscape Forms.
The new website significantly improved the user experience, making it easier for customers to find information and progress further in the digital specification process. Product pages became more intuitive through well-organized information and a powerful visualizer, making the experience more engaging. Site users can create accounts on the new Landscape Forms site to save product configurations, project details, and pertinent information.
Landscape Forms’ new site design reinforces the organization’s position as a leading brand in its category. The modern, visually appealing, user-friendly site aligns with the company’s high-end brand image.
“The new website reinforces the brand as the segment leader, and we hope that it raises the bar for customer experience,” said John Scott.
About Landscape Forms
Landscape Forms is the industry leader in integrated collections of high-design site furniture, structures, accessories, and lighting and is committed to enhancing the outdoor experience through design and innovation.
About Peopledesign
Peopledesign is a strategic design consultancy focused on helping organizations build better brand experiences through insightful strategy, design excellence, and thoughtful implementation.