CHICAGO, IL — June 2026 — HOWE, an industry pioneer in high-performance architectural furniture and a core brand of Commercial Furniture Group (CFGroup), announces its return to NeoCon 2026 at the Chicago Merchandise Mart from June 7th–10th. Headquartered on the 10th floor in Suite 110, HOWE’s interactive showcase addresses a critical challenge facing the commercial design community: engineering physical spaces to work harder, smarter, and faster.

As the demands on modern environments accelerate, physical layouts for corporate hubs, active learning landscapes, and university common areas are shifting from static rooms to fluid, responsive ecosystems. HOWE has spent decades perfecting premium, mobile furniture that answers this exact call—delivering structural pieces that can fold, stack, roll, and completely reconfigure a room in minutes, without ever compromising elegant, high-end design.

“Modern architecture demands ultimate agility, and environments can no longer remain fixed. They require layouts that can change seamlessly as fast as people communicate and collaborate,” said Steve Cohen, Corporate Vice President of Sales and Marketing at CFGroup. “At HOWE, we design specifically for the rigorous realities of high-use, multi-purpose environments. Our focus is to deliver space-optimizing utility where form meticulously follows function down to the last structural detail, all while maintaining premium craftsmanship and design integrity.”

Visitors to Suite 110 will experience a thoughtfully curated portfolio highlighting HOWE’s legacy of spatial optimization and its newest agile innovations, including:

• ROVA Mobile Modular Lounge Seating: Engineered for spontaneous reconfiguration, ROVA pairs premium comfort with intuitive mobility, allowing team members or students to roll modular units together for collaborative brainstorming or isolate them into dedicated, quiet focused workspaces in seconds.
• UXL Laptop Table: Built to foster hyper-mobile, flexible workflows, the UXL laptop table matches the active needs of today’s professionals and students, serving as a lightweight, robust tool that effortlessly shifts position to support individual tech devices across any learning or corporate terrain.
• Usu Tables: Reintroduced to the line for NeoCon and beyond, Usa is a minimalist folding table with integrated mono-directional casters on one end for easy reconfiguration. Usu folds flat and can be whisked away into storage on its specially designed cart. This space saving table is ideal for dining, meeting, training and more.
• The Iconic 40/4 Chair by David Rowland: Celebrating a timeless legacy of ultra-efficient engineering, the globally acclaimed 40/4 chair remains the industry gold standard for high-density stack seating, balancing elegant form, enduring comfort, and unprecedented architectural utility.

HOWE’s 10th-floor showroom is designed as an immersive architectural experience intended for designers, architects, and facility managers looking to unlock the full potential of their spaces. Attendees are invited to step away from the hustle of the show floor, tour Suite 110, test the mobility mechanisms firsthand, and collaborate with HOWE’s specialist team on overcoming complex spatial constraints.

For more information about HOWE’s NeoCon 2026 showcase or to schedule an exclusive walkthrough appointment during the exhibition, please visit howe.com or stop by Suite 110.