SEATTLE — May 2026 —Hightower, the design-forward furniture manufacturer known for thoughtful Considered Solutions, is using a dynamic new approach to its presence in Chicago for NeoCon at THE MART and Design Days in the Fulton Market Design District. No longer a permanent showroom tenant in THE MART, Hightower is partnering with a curated group of like-minded brands to showcase its acclaimed product collections across multiple locations throughout the city, bringing its furniture to life within the unique design environments of fellow industry leaders.

“We haven’t left Chicago; we’ve expanded how we show up here,” said Whitney Joly, VP of Marketing & Sales Enablement. “Partnering with brands that value our design ethos as much as we honor theirs feels completely natural. It’s exciting to see Hightower offerings used by product manufacturers in all different kinds of applications.”

Hightower products will be on display at the following partner locations:

Turf Design — THE MART, 10th Floor, Showroom 1048

Visit Turf Design’s showroom to learn more about the Proto Seating and Tables collection and the Flote Lounge Collection. These are all pieces that embody Hightower’s commitment to purposeful, human-centered design while complementing the immersive showroom experience Turf is known for at NeoCon. The space is thoughtfully designed to highlight the importance of proper acoustics in today’s commercial interiors while utilizing the best in modern furnishings.

Shaw Contract — THE MART, 10th Floor, Showroom 1014

Hightower’s Adapt Modular Collection will be featured in Shaw Contract’s showroom, demonstrating how Hightower’s flexible furniture systems integrate seamlessly into thoughtfully designed commercial environments. Shaw’s showroom is expansive with a plethora of products to interact with. A large configuration of Adapt will be in the middle of the space so visitors can relax while seeing Shaw’s introductions from different points of view.

Mantra Inspired Furniture — THE MART, 7th Floor, Booth 7-7054

Mantra’s space will feature the innovative Social® Tilt & Turn seating collection, highlighting Hightower’s forward-thinking approach to adaptable, solution-oriented seating. The award-winning manufacturer of real wood furniture will be launching a table collection at the show, and the Hightower chairs will be there as a functional complement to the new design.

Fellowes — 800 W Fulton St., Chicago, IL 60607 (Fulton Market / Design Days)

In the heart of Fulton Market, Fellowes will showcase a selection of Hightower’s most beloved collections, including the Flote Collection, Kona Modular Seating, Gimbal Seating, Proto Tables, and Hari Seating, offering one of the most comprehensive views of Hightower’s range during the week.

The integration into a variety of environments around the city will also provide a living laboratory for Hightower’s philosophy of Considered Solutions, leaning into creative, intentional design solutions that address the needs of designers and users in real-world applications.

Products shown at Turf, Fellowes, and Shaw Contract will remain available for viewing year-round, making these partner locations ongoing destinations for experiencing Hightower’s collections firsthand. To connect with a local market representative, visit hightower.design to request a tour.

Hightower leadership will be present throughout the week, including Chair/Co-Owner Natalie Hartkopf, who is also a newly appointed member of the IIDA International Board. This industry presence and representation further illustrate the brand’s deep commitment to commercial design and its future.

“NeoCon and Design Days remain vital platforms for ideation, creativity, and staying up to date with what’s happening in the important world of A+D,” Natalie noted. “Hightower is proud to show up in this dynamic new way, both for industry partners and the people we make our furniture for.”

Hightower’s presence throughout Chicago’s design markets underscores the brand’s belief that this industry thrives on collaboration. Many of the partner brands featured at NeoCon and Design Days are also involved in Hightower’s upcoming High Point showroom remodel, continuing the brand’s tradition of demonstrating how multiple products come together to build a cohesive, inspired space.

Learn more about Hightower at hightower.design.