Lebanon, Ohio — July 2026 — Ghent, a leading U.S. manufacturer of visual communication solutions, hasn’t raised its list prices since 2022. While much of the industry (and most industries) has passed cost increases on to customers due to tariffs, inflation, energy costs, and other fluctuating economic factors, Ghent has held the line. For dealers, designers, and end users who are tired of price surprises, that’s a competitive advantage worth prioritizing when making specification decisions related to visual communications products like whiteboards and glassboards.

In a market where budget uncertainty has become the norm, Ghent’s pricing stability is a genuine differentiator. “Our customers are managing tight budgets and long project timelines, and the last thing they need is a price surprise,” said Susan Claus, Director of Marketing for Ghent. “We haven’t raised prices and that means right now is a great time to buy from us. You can spec Ghent with confidence: in product performance, selection, and pricing.” Currently, no imminent cost changes are planned; however, customers are encouraged to finalize orders without delay.

That message is landing loud and clear with dealers. “When I’m talking to a dealer who’s been burned by price increases elsewhere, the first thing I tell them is: Ghent hasn’t moved,” said Kevin Johnson, VP of Sales, Ghent. “We’ve had the same prices since 2022. That’s not just a talking point; it’s a reason you can trust us as a partner.” Ghent’s U.S. manufacturing base and lean supply chain have allowed the company to absorb cost increases without passing them on—a position it intends to maintain as long as the increased sales volume we’re currently seeing will support it. Raw material costs are significantly higher in the furniture industry, but Ghent has offset that with dramatic improvements in operating efficiency and higher sales volumes from customers who appreciate and are benefiting from a multi-year decision to hold pricing.

For more information on Ghent’s pricing, product offerings, and dealer resources, please visit ghent.com.