Formaspace Infuses Expertise in Industrial Innovation Into the Office Furniture Market
What do you get when you mix unprecedented quality, and a sense of adventure with a relentless desire for innovation? You get a line of office furniture that exceeds expectations on every level, and is poised to completely change the way we think about “off the shelf” contract solutions. Enter Weldmarx™ by Formaspace.
Even if you weren’t able to catch the debut at NeoCon 2017 in Chicago, you’ve likely already heard the buzz about Weldmarx™. This bold, industrial-inspired collection provides a coordinated solution for a wide-range of modern office settings, and allows for ultimate flexibility through customizable options.
This sleek new line is comprised of mix-and-match components including private workstations, sit-to-stand desks, flexible use conference tables, benching, storage solutions and communication boards, all designed to work seamlessly together in any environment.
A History of Innovative Industrial Furniture Design
While many manufacturers have found themselves playing catch-up to meet the quickly evolving needs of the modern office, Formaspace has a firm history of solution-based innovation and the industrial-chic aesthetic that dominates the office design landscape of today. This ability to solve notoriously difficult logistical scenarios has allowed them to approach the office furniture market from an authentic industrial perspective.
As more and more companies tear down cubicles and opt for more open, collaborative office spaces, a whole new host of furnishing needs has arisen. Much like every other development, Formaspace has made since its inception, the move into office furniture was a natural response to demand. Innovators at Formaspace were first approached by several of the largest furniture dealers on the west coast as well as architects from all over the country. These industry leaders were looking for the style, quality, and durability that Formaspace is known for, but in a format that would be accessible to traditional contract furniture dealers. Formaspace industrial designers were up to the challenge, and after nearly three years of development and testing, the company’s premier line was ready for launch.
Ever driven to go above and beyond for their clientele, the Formaspace think tank didn’t stop at style, quality, and affordability. They wanted their new line to embody the fun, multi-functionality of the modern office culture while also promoting employee health and wellness through effective ergonomic designs.
In addition to more traditional pieces, the Weldmarx™ office line debuted with a funky wood and metal ping-pong table, which functions both as a conference table and two separate, height adjustable collaboration tables. Form, function, fun: a representation of the balance found in the culture of the modern workplace.
Blazing a New Trail
Even with a proven record of solving some of the most difficult industrial design and logistic cases, this new foray into office design was not without risk. It takes more than confidence to plunge boldly into a new market. It takes a sense of adventure. Since acquiring the company in 2006, CEO Jeff Turk has imbued Formaspace with his own adventurous spirit and dedication to exceeding expectations.
A born entrepreneur, Turk sold his first company in high school before setting off to hone his talents at the Kellogg School of Management at Northwestern University. Both during and after college, Turk worked with dozens of start-ups on 4 continents. His thrill-seeking extends from business ventures to amassing wild experiences from braving strange international cuisine to jumping out of perfectly good airplanes. And that’s just on his days off.
When he’s not transforming small companies into Inc. 5000 favorites, Turk spends his time in service to humanity. He helped obtain over $1 billion in desperately needed debt relief for a West African country and is currently a volunteer search and rescue helicopter pilot for Texas Search and Rescue.
Just the Beginning
If the immediate response to the Weldmarx™ line is any indication of future success, Formaspace is poised to become a pillar of the contract furniture industry. A deep commitment to innovation, quality manufacturing and sustainable practices has set them apart from the status quo and opened the door to limitless office design possibilities, ensuring that no matter where trends move, Formaspace will be there to provide a solution.