Design and the Science of Neuroaesthetics in the Built Environment
Design and the Science of Neuroaesthetics in the Built Environment
BIFMA and International Federation of Interior Architects/Designers (IFI) collaborate on a timely topic for the North American design community and beyond!
Part of the BIFMA Monthly Learning Series, this is a live virtual learning opportunity for designers, buyers, educators, manufacturers, and anyone interested in furniture for the built environment. There is no fee to attend.
Design and the Science of Neuroaesthetics in the Built Environment
The emergence of neuroaesthetics as a science and practice is becoming an increasingly valuable tool for creating spaces that support human thriving. This moderated dialogue among experts and practitioners will discuss the science behind the term and how its principles can be applied to current projects for creating human spaces.
Who Should Attend
- A&D Professionals
- Sales/Marketing Professionals
- Facility Managers, Owners & CEOs
- Instructors and Students
- Manufacturers of Commercial Furniture and Accessories
- Suppliers to the Commercial Furniture Industry
Presenters
Laura Guido-Clark, IIDA; Founder, LOVE GOOD COLOR and Project Color Corps
Laura Guido-Clark is an expert in the skin of consumer products – their color, materials, and finish. Throughout her twenty-plus year career, Laura has analyzed the conscious and unconscious influences that drive buying decisions. She has been dubbed an ‘Experience Consultant’ for her ability to translate those influences into prescient forecasting and concrete applications for new products.
In 2017, Laura launched her groundbreaking color methodology called LOVE GOOD COLOR, which integrates science and the senses, enabling designers to factor in emotive response when using color.
Laura has helped companies such as Herman Miller, HP, Samsung, and Toyota use color and materials that resonate with consumers and succeed in competitive markets. Her textile and pattern design clients include HBF, Pallas, Carnegie, and FLOR. Laura’s expertise ranges from textiles to automotive, electronics, and major household appliances.
In 2011, Laura founded Project Color Corps™, a nonprofit organization dedicated to painting urban neighborhoods with color and pattern that impart positive messages of joy, equity and belonging. The organization flourishes in four cities across the USA.
Rev. Terrence Michael Curry, SJ, PhD, AIA; Executive Director, St. Joseph Studio Workshop
Prof. Curry is a registered architect and award-winning designer and distinguished scholar. With 30 years teaching architecture and a commitment to community engagement, he is the founding director of the Detroit Collaborative Design Center at the University of Detroit, Szt. Jozsef Studio Kollegium at the Budapest University of Technology, and most recently ZaoLab at Tsinghua University where he is Professor of Architecture. A Loeb Fellow and Fulbright Scholar, and holding a Doctor of Architecture from TU Delft, his areas of research includes design theory, methods and cognition; building tectonics; and fabrication and assembly systems.
Yong In, IIDA, IDEC, NCIDQ, RID, LEED AP, WELL AP, Fitwel Ambassador; Clinical Assistant Professor, Purdue University; Creative Director/Design Strategist, INxD Studio
Yong In is a multiple award-winning designer, strategist, and educator with over 25 years of experience in spatial design and design strategy. She is a Clinical Assistant Professor at Purdue University and a Creative Director/Design Strategist at INxD Studio. She regularly writes as a columnist for OfficeInsight magazine, where she shares her research and insights on design-related topics from a people-first, evidence-based, and human experience-driven perspective.
As a whole-brain designer who combines analytical research with creative exploration, she advocates for a science-based and human-centered approach to design. Yong researches how the design of the built environment influences the human brain, emotions, behaviors, and overall quality of life. This approach is enriched by her focused study and ongoing exploration of neuroaesthetics, an interdisciplinary field at the intersection of neuroscience, psychology, and art & design.
Dedicated to advancing the future of the design industry, Yong also mentors and inspires the next generation of creatives through her teaching, writing, and design industry engagements.
Moderator
Ryan Anderson; Vice President, Global Research & Planning, MillerKnoll
Ryan Anderson serves as Vice President of Global Research and Planning at MillerKnoll. His team leads MillerKnoll’s research, shares insights publicly across the world, and provides workplace strategy and application design services to MillerKnoll customers. With thirty years of industry experience, Ryan’s work has centered on how the places we inhabit can be better designed to support healthy, inclusive, and productive communities. Ryan hosts MillerKnoll’s About Place podcast on the future of the workplace and regularly speaks at public events about MillerKnoll’s historical and current research. Ryan is a contributor to Forbes and has been featured in a wide variety of additional publications such as The Wall Street Journal, NPR, the BBC, Fortune, Bloomberg, and beyond.