Crane Reps Introduces Loren Olson/OS Design Group & Associates
Crane Reps LLC is proud to introduce the creation of OS Design Group & Associates, a separate Independent Rep Group that will be under the full ownership and direction of Loren Olson, who had been serving as a valued Account Executive for Crane Reps.
Loren and OS Design Group & Associates will be the exclusive representative for the following manufacturers that had previously been under representation by Crane Reps:
- Lacasse (formerly known as Groupe Lacasse) – https://www.groupelacasse.com/
- Integra Seating – https://integraseating.com/
- Beaufurn – https://beaufurn.com/
“I am excited and pleased that some of our trusted manufacturing partners are just as committed to Loren’s future as we are. Loren’s expertise with these manufacturers, and their confidence in his capabilities, will strengthen his success as he becomes the principal of his own firm. Loren has been a valuable part of the Crane Reps team for over 2 years, and I look forward to seeing him prosper in his new role. I truly wish him the very best!”
–Brad Crane, Principal, Crane Reps LLC
Prior to joining Crane Reps, LLC, Loren provided sales consulting, independent multi-line commercial furniture manufacturer representation with his own firm, OS Design Group, LLC based in Scottsdale. Focused on national sales executive management, national direct and independent sales organizations working with A & D firms, Commercial Furniture Dealers, and Global & National end-user accounts for 35 years for both niche manufacturers as well as several leading furniture manufacturers. In his past, he has worked for various manufacturers or groups such as UFG, Dauphin North America, PS Furniture, and Palmer Hamilton.
Loren grew up in West Michigan and graduated from Calvin College in Grand Rapids, Michigan. He has been married to his wife, Michelle, for over 30 years, and they have two adult children and a five-year-old Weimaraner. He enjoys travelling throughout the world, visiting art museums, and exploring & hiking America’s vast National Parks & Forests.
Loren’s new contact information:
Cell: 714-822-5025
Email: loren.olson@os-designgroup.com