COE Distributing Refreshes OfficeSource Brand with New Look, Product Development Focus
OfficeSource, one of the largest office furniture brands in the United States, is proud to unveil a new logo reflective of the brand’s evolution toward design-driven product development and a more curated shopping experience.
Retaining elements of the original logo, COE Distributing updated the mark of its private-label brand to reflect the current brand mindset, while symbolizing the new journey OfficeSource is embarking on. OfficeSource debuts the new look this week at the Independent Suppliers Group Industry Week 2022 in Las Vegas, and COE’s 2023 catalog, released in January, will prominently feature the refreshed OfficeSource branding along with products for the changing work environment.
“This refined look perfectly demonstrates OfficeSource’s longevity in the office furnishings arena, while reflecting our drive to adapt to changing markets and always surpass customer expectations,” said COE’s Chief Marketing Officer Melanie Ewing. “Our new logo and design elements give our sales team something tangible to truly rally behind, while visually representing the exciting new phase we’re entering. We’ve changed, and we want our dealers to see it and know it.”
Inspiration, Education & Celebration
Allowing the brand’s 2023 theme of inspiration, education and celebration to permeate all aspects of the relaunch — from product development to sales to marketing to customer service and support — empowers OfficeSource to fully embody the brand’s future path.
With a refocused energy and inspiration from new looks in the design field, OfficeSource will begin revamping existing collections with new color schemes, streamlined silhouettes and on-trend detailing. Simultaneously, the brand will begin collaborating with leading designers to create fresh concepts with more efficient designs and a modern aesthetic.
“We have sales-driven requests that will translate into new designs, and we’re designing organically,” said Doug Freeman, director of product development for COE Distributing. “We’re also innovating by renovating. We see concepts out there and know we can make them better.”
Combining practical and comfortable amenities with modern fabrics and sophisticated color pallets, OfficeSource will make quality construction and distinctive designs more accessible to a broader variety of businesses.
“Our new products will be complemented with educational support for our sales team and dealers to help them provide the best service to end users — from small and mid-sized businesses such as accounting, legal and healthcare practices to commercial office developers outfitting large spaces,” said COE Vice President of Sales Scott Nichols.
With more product options to fit more office sizes, shapes and interior design criteria, sales expertise and customer service that guide customers to the right choices becomes more important than ever, according to Jennifer Jubin, vice president of customer experience for COE.
“Through project-specific product recommendations, tips to help customers get the most value for their budgets and dealer incentives to build excitement about OfficeSource’s new direction, our entire team is dedicated to our customer service model that sets us apart in the market,” said Jubin.
“The new brand direction is genuinely evident in the new offerings we’re working on,” said Joe Mathieu, COE’s national sales manager. “We’re eager to get out there and personally show the new products.”
Making Work Better
Melding ergonomics, performance, durability and modern style at price points to appeal to mid-market dealers, OfficeSource will continuously roll out new designs as the brand embraces a unique era in workplace style, comfort and functionality.
“COVID has permanently changed expectations in the workplace, and offices built and designed in the past 20 years need to be updated now that more people have experienced working in their own homes,” according to J.D. Ewing, chairman and CEO of COE Distributing. “They want to bring some of those comforts back to the office with them.”
OfficeSource’s new product offerings in development will make it easy to modernize the typical office environment, creating cozy yet professional and contemporary looks.
“I’m thrilled our new logo reflects who we are becoming for our dealers,” said COE President and COO Mike Flaherty. “We knew it was time for a change, and we are elated to share our new look and focus with the rest of the industry.”
For a reveal of the refreshed OfficeSource logo as well as more information about COE’s commitment to new product development visit www.coedistributing.com/officesource-rebrand.
About OfficeSourceOfficeSource is a distinctive line of office furnishings striking the ideal balance of desirable design features, quality construction and on-trend functionality. We pursue smart designs blending style and performance to help customers realize creative and productive workspaces. Our curated collections provide a wide selection of workstation, reception, collaborative and guest furnishings to create inviting atmospheres for corporate or home-based offices. Available exclusively from COE Distributing, OfficeSource offers enduring quality, modern style, competitive pricing and exceptional service. Visit www.OfficeSourceFurniture.com for more information.
About COE Distributing COE Distributing is a national office furnishings distributor with a passion for creating inspiring work environments. A family-owned business since 1947, COE sources high-quality office furniture with forward-thinking, well-planned design from around the globe. Our developers collaborate with renowned designers and skilled manufacturers to bring exclusive products to market through our private label, OfficeSource. Based in southwestern Pennsylvania with distribution centers in North Carolina and Texas, COE boasts an enthusiastic team dedicated to delivering the right solutions for our customers. A distinctive product development process, go-to-market strategy, supply chain capabilities and exceptional service propel us into unparalleled space in the market. Visit www.COEDistributing.com for more information.