ARCADIA + ENCORE EXPAND INTO THE DIGITAL REALM WITH THE INTRODUCTION OF THEIR VIRTUAL SHOWROOM
In-step with the current transition to all things digital, Arcadia and Encore launch the premiere of their virtual showroom. Complete with a 360-degree interior panorama and an interactive floor plan, the walk-through tour offers a completely new and captivating way to discover products without the need to enter a physical space.
This virtual experience allows visitors to explore and immerse themselves within the surroundings, all from the comfort and safety of their personal workspace or laptop. Designers will fi nd inspiration as they journey through virtual vignettes that touch on a variety of applications that include group collaboration, individual focused work and training.
The light and airy open plan is accented with curved wood walls and arched niches, while surfaces and upholstery in neutral hues provide a clean backdrop to showcase their 2021 product introductions. Visitors can also take a deeper dive into products via strategically placed touchpoints that provide additional details for each collection. The showroom was created in partnership with MediaLab, a digital content creation house based in Tampa, Florida, and is the first collaboration between the companies. “We find ourselves in a pivotal moment within our industry,” states Helen Kim, Arcadia and Encore VP of Marketing. “As events and tradeshows have been on hold and more employees fi nd themselves working from home, sales reps are pushed to evolve from in-person visits and it’s critical we explore new ways to connect with audiences.
With the release of this virtual showroom, we achieve just that, and are beyond excited for people to experience our brands in a fresh and interesting digital environment. “With plans to expand the virtual showroom as additional product collections are introduced in 2021-2022, Arcadia and Encore are poised to continue to take engagement to the next level and offer creative ways to tell their story well into the future.
Experience the space here.