A Scandinavian Spaces Folktale NEOCON 2021 – fantasy, folklore, and furniture for the like-minded creative
The uniqueness of Scandinavian culture and design is at the heart of the Scandinavian Spaces NeoCon 2021 showroom display. At NeoCon this year, taking place October 4-6 at The Mart, the brand will honor its rich heritage with a showroom overhaul like never before. Calling on the significant history of NeoCon and Scandinavia culture, the showroom celebrates new products by
cultivating a modern yet historical design. Inspired by the timeless beauty depicted in Scandinavia Folk Art, the showroom will feature elegant earth tones, welcoming neutrals, and rich autumn hues. Soft, muted shades of pinks and aloe greens, paired with deep burgundy colors and mustard yellows, will set the tone. With a captivating foliage display of natural dried wheat and grasses, details of the space will also tribute the ornate designs depicted in folktales and fables. Product highlights include furniture that upholds the deep-rooted history of Scandinavian culture. Big
Talk, the circular throne that redefines the art of lounging, is set to make an appearance at the much anticipated event. Saga – the interlocking wall tiles – will be artfully arranged across the showroom walls in true fairytale fashion. Showstoppers also include Ribbon, a graceful ottoman that literally and figuratively intertwines beauty and design, and Fendo, a stylish chair with a bold personality.
“I can’t wait to see the design community’s reaction to our new products and showroom design,” says co-founder and VP of Sales and Marketing Thomas Jönsson. “How I have missed witnessing people’s first reactions to seeing our furniture in person. I live for that reaction.
Our curated line of authentic Scandinavian design is an expression of our core values – COLOR. DESIGN. LIFE. – a beautiful message that I truly believe resonates with people, especially after so much time apart.” “The Scandinavian Spaces showroom will shed light on the folktales behind the furniture,” explains PR & Brand Manager Mollie Silverhjelm. “We wanted to elevate the showroom design this year by sharing the history and culture behind our products. We embrace our Scandinavian heritage dearly, and we wanted to celebrate the reunion of the design community in a welcoming and meaningful way. All great design has a story to tell, and we felt compelled to share ours.”
email@example.com www.scandinavianspaces.com Experience the culture, hail the occasion, and indulge in fantasy, folklore, and furniture in the Scandinavian Spaces showroom – #1191.
About the Company:
Scandinavian Spaces offers cutting edge furniture and interior solutions for the modern-day work
environment, while staying true to the core values of – COLOR. DESIGN. LIFE. Dedicated to finding a
beautiful balance in aesthetics, functionality, ergonomics, and sustainability, Scandinavian Spaces
delivers innovative and creative designs for the contract market. Please visit scandinavianspaces.com for