Saint-Pie, Québec (May 6, 2026) – Representing 70 years of experience as a recognized leader in creating superior quality workplace furniture, Groupe Lacasse unveils its new brand identity today.

The company—now also incorporating all sub-brands under the single Lacasse name—introduces a new logo and broad marketing program that reflects the ambition and purpose of the brand and its people. This initiative advances Lacasse’s extraordinary legacy with an expanded design and quality proposition, all centered on revealing human potential in the workplace.

Over the past several years, Lacasse has built a strong foundation of manufacturing, product quality, and design excellence. “This new image embodies who we are today and, more importantly, where we are headed,” says Sylvain Garneau, President and CEO. “Our significant investments in the last 5 years have resulted in the most sophisticated manufacturing facility in the industry, with engineering and robotics capabilities unmatched. The new identity recognizes the remarkable transformation our company has undergone in recent years.”

To support this creative direction, new product and feature introductions will accompany the rebranding, showcasing the breadth of design-driven philosophy at Lacasse, under the leadership of Vice President of Product Design & Innovation, Dominic Aubry. Deepening its connection with the design community, Lacasse is collaborating with Francesco Favaretto for a new lounge seating collection to be unveiled at NeoCon, as well as partnering with ACDF, a distinguished Montréal-based architecture firm, for showroom design concepts. Newly branded spaces in New York, Chicago and Montréal will be opening spring and summer of 2026.

Lacasse is committed to envisioning and building impactful workspaces meeting current and future needs to enhance performance and reveal individual and collective potential. “Our dynamic new branding and additional leading-edge product designs will ensure Lacasse offers its’ dealer community and customers the best opportunity for creating successful workplaces that inspire people to bring their best every day,” says Gary Hierlihy, Vice President of Sales & Marketing.

With a strong commitment to innovation and operational excellence, Lacasse is determined to help organizations reveal human potential.