Institutional Associates, Inc. a leading office furniture manufacturers representative group in the Southeast, has been named an official sales and support partner of NDI Office Furniture, LLC. Drawing on decades of success in the office furniture industry, IAI will soon begin its partnership. Peter J. Gebhardt, president and CEO of Institutional Associates, Inc. made the announcement.

“I’m honored and thrilled to join the NDI family as a key partner, “ Gebhardt said. “NDI’s good name, high-character people, and approach to doing business aligns with our own company’s goals and core values. I expect nothing but continued success for everyone involved as we move forward.”

Since its founding in 1980 in Nashville, Tennessee, NDI has long been a privately-owned and customer-oriented wholesaler in the commercial, education, healthcare, hospitality and work-from-home spaces. The company offers brands, including its own WorkSimpli line, that provide exceptional value and style to its customers for decades including desks, seating, tables, storage, panels and other business furniture accessories.

“I believe this new partnership will bring NDI new and expanded resources to provide the quality and value that dealers and their customers deserve,” NDI president Jimmy Green wrote in a statement. “Because we remain a family business where each of our resellers become more than just customers, I believe the IAI team will continue to enhance our business.”

Longtime industry veteran Joe Perry will now work alongside the team at IAI. Together with IAI, Mr. Perry will focus his efforts on growing the Georgia markets. With a proven reputation for his professionalism, efficiency and friendliness, Joe will continue to nurture these relationships.

“I’m thrilled to have this opportunity to continue my relationship with NDI and work hand-in-hand with the team at IAI to ensure our mutual success,” Perry said. “As today’s business environment keeps evolving it’s exciting to work with experienced and knowledgable people on all sides of the manufacturer, dealer and rep relationship.