Lesro has announced its newest manufacturer representative, Vanguard Sales Group, who will be handling the Northern California, Hawaii, and Nevada markets.

Vanguard Sales Group has a rich history that dates back to 1938. Since then, the company has gone through multiple owners. In 2008, Nick Aronis and his partnership group began leading the company. Vanguard believes their success in sales is attributed to employing talent, and organized and driven sales representatives that work and live in their territories. Vanguard principals also work and live in the regions they manage and call on all segments of their market.

Nick Aronis is a 35-year veteran in the Office Furniture and Supplies business. Nick leads Vanguard Sales Group while also having field responsibility. In 2000, he moved the focus from dealer sales and support to include building end user relationships. The Vanguard Sales team supports their dealers by driving end user sales through their valued network on reseller partners.

David Atherton was a partner in the WG Atherton organization for many years until the merger with Vanguard Sales Group in 2017. David partners with dealers and helps drive sales with his relationship with key end users in the Central Valley and Northern Nevada.

Kevin Aronis connects with end users and drives sales back to dealers. He specializes in education, healthcare, the Fortune 1000, and government end users to communicate with the daily to help find product solutions.

Anne Garcia is a 30-year veteran of the industry, who handles projects and all specifications. Kristy Rocheleau works with consumer outreach and works closely with Kevin Aronis. She also manages the marketing programs from design to execution.

To learn more about Vanguard Sales Group, visit their website at www.vanguardsalesgroup.com. For a comprehensive list of Lesro manufacturer representatives, visit www.Lesro.com.

Lesro Industries, Inc. is a family-owned and operated manufacturer of furniture for waiting rooms, reception areas and lounges. Established in 1973 with its present factory and headquarters in Bloomfield, CT, Lesro’s mission is to bring affordable quality and exceptional flexibility to the reception seating market. Lesro is proud to offer an ideal balance of style, function, and value.